Dudes on a couch, taking notes on their iPads w/ notability (presumably)
Going places, based on the idea of traveling light with your ipad and taking notes about your trip.
Illustration to convey the Notability userbase, which is to say, everyone.
With iCloud, Notability is on all your devices.
Get rid of those piles of paper, and put them in Notability.
Doodle freely, with the ultimate scratchpad.